
At Central Advertising Photography and in this age of fast developing technology, our talents are drawn increasingly to computer and post production work.
In order to create the ‘perfect picture’, post production work can range from ‘opening someone’s eyes’ to removing a car or rubbish skip from the shot and to making an image vanish entirely and placing it against a plain background for clarity.
This post production phase can also include altering and modifying the original concept, re touching, incorporating Photoshop, changing and/or balancing colour, resizing – maybe for website presentation – and the font and size of print; all in order to ensure maximum effect and advantage for our client!