Eye catching ‘people’ pictures
are effective in communicating lifestyle choices and generating
positive PR coverage. If you feature a great shot with a press
release or capture the mood of the moment in a single image,
it may spark the interest of a magazine editor and in turn, your
potential customer may react more favourably to a product or
service.
The power of capturing character in a lively, energetic and yet
totally natural image is a skill that a great many photographers
never master. This forms the basis of our belief that absolute
creativity must be applied when photographing people, to craft
images that give your product or service the edge.
“Unlike any other visual image, a photograph is not a
rendering, an imitation or an interpretation of its subject,
but actually a trace of it. No painting or drawing, however naturalist,
belongs to its subject in the way that a photograph does.
”
: John Berger
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