Capturing the right image for
retail applications is a highly specialist discipline within
a specialist area. Photographers working in this field need to
be familiar with Health & Safety legislation as well as considering
other major factors, such as the movement of people and the weather.
Retail is sold on footfall – knowing the brands and even
ensuring that the bags, which the people ‘in shot’ are
carrying, are right – and we have a proven record of success.
Further to our invaluable experience, we also have the option of
calling on our high-level equipment to provide a totally new and
unique view.
“Unlike any other visual image, a photograph is not a
rendering, an imitation or an interpretation of its subject,
but actually a trace of it. No painting or drawing, however naturalist,
belongs to its subject in the way that a photograph does.
”
: John Berger
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